Customer service.  A phrase that a lot of us are familiar with both as a consumer and a business. There are about 1,138 blogs about customer service, an estimated 253 million results when searched through Google, and seen and spoken offline many times over.

There are a lot of versions of its definition, from a series of activities designed to enhance the level of customer satisfaction (Wikipedia) to being part of a company’s customer relationship management (SearchCRM). To make it simple, it’s how the customer feels at the end of each experience in any establishment, whether it be related to service or a product.

So, why is this phrase so important around the world?

Because it defines a business’ success.  It makes people happy (or angry).  It keeps analysts and entrepreneurs on their toes, trying to figure out what makes people stay loyal to a brand.  Most importantly, it also influences our choices in life.